Towards Zero is an initiative by the NSW Government highlighting the human element of the road toll and encourages all road users to change the way we think about road safety.
I worked with the Soap Creative team to create the Towards Zero website which is a key tool in the ongoing campaign that strives to achieve a zero road toll on NSW roads.
The AA compliant site features extensive video content, information on the Safe Systems approach and the Road Safety Plan 2021 – which outlines how the NSW government aims to reduce road fatalities by 30% by 2021.
I was responsible for the UI and UX of the entire responsive site from initial clickable prototypes through to the final design and liaised closely with the Soap Creative development team during the sites Drupal based CMS build.